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US moral decline: Study finds profanity has become norm in White House

US President Donald Trump talks with CIA Director John Ratcliffe before boarding Marine One as he departs Camp David in Maryland, on July 31, 2026, following a Cabinet meeting. (Photo by AFP)

Profanity has become an increasingly prominent feature of American political discourse, with US leaders resorting to vulgar language in public at unprecedented levels, a new study says.

A study published by Cardiff University politics lecturer Dr. Joseph Phillips found that 87 percent of the 692 documented cases of US presidents, vice presidents, and presidential candidates using profanity in public have occurred during the past decade.

The research found that President Donald Trump and his predecessor Joseph Biden accounted for 78 percent of those incidents, highlighting what Phillips described as a dramatic shift in the tone of American political rhetoric.

The findings came as Trump was heard using another expletive on Wednesday following an Iranian attack on US forces in Jordan.

Biden also drew widespread attention while serving as vice president after he was caught on a live microphone telling then-President Barack Obama that signing the Affordable Care Act was a “big f**king deal.”

The study found that Trump has significantly broadened the use of explicit language in presidential rhetoric, employing words including “bull**sht,” “bas**rd,” “b**ch,” and “f**k” in speeches, interviews, and social media posts.

Swearing has become increasingly common among elected officials at every level of government as politicians seek to project authenticity and appear less scripted at a time of declining public trust, Phillips argued.

Many politicians now view coarse language as a way to appear more relatable because profanity has become deeply embedded in everyday conversation despite remaining controversial, according to the researcher.

The findings coincided with a series of YouGov polls published last year showing younger Americans were considerably more accepting of profanity at work, on social media, and in front of children than older generations.

The surveys found that 21 percent of adults aged 18 to 29 considered swearing in front of children completely or somewhat acceptable, compared with just 4 percent of respondents aged 65 and older.


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