TikTok updated its content guidelines to prohibit labeling Israeli forces as “terrorists,” shortly after appointing a former Israeli soldier and self-described “proud Zionist” to oversee its so-called “anti-Semitism” policies.
TikTok appointed Erica Mindel as its new Public Policy Manager for Hate Speech 15 days before the ban was announced, according to users on X.
They also pointed out that the guidelines previously prohibited “all racial supremacy” but have now been narrowed to exclusively address “White supremacy.”
TikTok updated its guidelines 15 days after hiring a “former IDF soldier & proud Zionist” to fight antisemitism.
— Wally Rashid (@wallyrashid) August 14, 2025
Calling the IDF terrorists now violates community guidelines.
They also changed “all racial supremacy” as hate speech to only “White supremacy.” pic.twitter.com/jOeOsoRLwT
According to her LinkedIn profile and job description, Mindel is tasked with shaping the company’s hate speech policy and serving as TikTok’s internal and external expert on anti-Semitism.
Mindal spent two and a half years in the Israeli military as a madrichot shirion – an instructor in the occupation army – and also worked with the US State Department.
“I am a proud American Jew,” she once said.
She was hired following pressure from the Anti-Defamation League (ADL), a notorious Zionist lobby group in the US. She is based in New York City and is reported to earn an estimated £280,000 annually.
NEW: 🚨🇮🇱
— ADAM (@AdameMedia) August 23, 2025
TikTok is enforcing new speech laws.
They’re banning users from calling the IDF “terrorists” and now the only supremacy that can be called out on TikTok is “White supremacy.”
This comes just 15 days after they hired Erica Mindel, former IDF and “proud Zionist,” as… pic.twitter.com/VgD813rxhd
Her two-and-a-half years as an Israeli military instructor, coupled with her work for US Special Envoy to Monitor and Combat Antisemitism Deborah Lipstadt, suggest that her role is aimed at censoring pro-Palestinian content while amplifying Israeli narratives amid the ongoing genocidal war on Gaza.
The move comes as the Israeli regime persists in its systematic oppression of Palestinians by worsening the humanitarian crisis in Gaza.
Disturbing images and videos depicting emaciated children, relentless bombardments, and widespread destruction continue to surface on social media platforms, shedding light on the dire situation faced by Palestinians in the region.
Backed by the US, Israel launched its onslaught on Gaza on October 7, 2023, after Palestinian resistance fighters waged the surprise Operation Al-Aqsa Storm against the Zionist entity in response to the regime’s decades-long campaign of bloodletting and devastation against Palestinians.
The Israeli military has so far killed more than 62,600 Palestinians, mostly women and children.