TikTok has appointed a new “hate speech” manager with long-standing ties to the Israeli regime amid mounting pressure to curb anti-Israel content on the social media platform.
Erica Mindel, who previously served as an instructor in Israel's military, has been tasked with shaping TikTok’s stance on what the company refers to as “anti-Semitism,” according to TikTok officials.
Mindel will “develop and drive the company’s positions on hate speech,” seek to “influence legislative and regulatory frameworks,” and “analyze hate speech trends,” with a particular focus on “antisemitic content,” according to an official job description shared by TikTok.
🚨 TikTok has hired ex-IDF instructor Erica Mindel to "develop and drive the company's positions on hate speech" with a focus on combatting "antisemitism."
— Chris Menahan 🇺🇸 (@infolibnews) July 28, 2025
The position she's getting (base salary $178k-$330k) was created under pressure from the Anti-Defamation League.
Here's… pic.twitter.com/MLvpCydTIU
Her appointment to the post comes as the platform faces growing scrutiny over a surge in posts critical of the Israeli regime, particularly since its genocidal war on the Gaza Strip. This has sparked renewed concerns over the censorship of pro-Palestinian content on TikTok.
According to a 2023 survey cited by the Jewish Federations of North America, users who spend more than 30 minutes a day on TikTok are 17 percent more likely to hold critical views of Israel.
That gap reportedly widened after Israel launched its devastating war on the Gaza Strip on October 7, 2023, prompting calls for a national ban over content that according to US lawmakers fuels “hatred” against the Zionist regime.